Unfair Competition Cases- False Publicity Committed by an Exhibition Company

文章摘要 本文通过一个广东展览公司指控上海展览公司虚假宣传的案例,揭示了不正当竞争纠纷中虚假宣传认定的复杂性。广东公司为阻止竞争对手进入市场,向工商部门投诉并提起诉讼,但经调查和法院审理,均未认定虚假宣传成立。律师团队通过公证保全等证据策略成功反驳对方主张,并指出对方滥用诉权构成不正当竞争。实务价值在于:企业面对竞争对手的恶意投诉或诉讼时,应积极收集证据、申请保全,同时可反诉滥用诉权行为,维护自身合法权益。

A private exhibition company based in Guangdong earned its reputation after organizing exhibitions of an industry for more than 10 years. A well-known exhibition company based in Shanghai cooperated with a foreign company and introduced a world-renowned exhibition brand of that specific industry to China. The two also decided to hold exhibition in Guangdong. In order to hinder the entry of its competitors, the Guangdong-based company filed complaints with the Administration of Industry and Commerce of Guangdong and Shanghai, claiming that the Shanghai-based company had committed false publicity and requiring the administration mete out punishment. After investigation, it was found that no false publicity was committed. Therefore, no administrative punishment was made.


The Guangdong-based company proceeded to file a lawsuit with the local court on the ground that false publicity had been made. Mr. Yang and his team advised the Shanghai-based company in its collection of evidence, and helped it handle and cooperate with the investigation launched by the Administration of Industrial and Commercial. In order to meet the higher requirement of providing proof as set up by the court, Mr. Yang and his team fully employed evidence preservation tactics such as notarization, and collected a lot of evidence to refute the opposing party’s claim. The legal team also pointed out that the company had abused its right to sue as a measure of unfair competition. Eventually, the court ruled in the Shanghai-based company’s favor and overruled all the claims made by the Guangdong-based company.

最后编辑于:2018-08-27 22:02

杨春宝一级律师简介

杨春宝一级律师,大成上海高级合伙人、资本市场部主任、国资基金研究中心主任,大成中国区私募基金专业带头人、科技与文化法律研究中心联合牵头人。执业30余年,长期从事私募基金、投融资、并购重组法律服务,尤其对对赌研究颇深且具有非常丰富的实战经验,并专注于金融机构股权投资业务。2004年起多次入选The Legal 500"私募基金"和"公司与商业"等境内外各类律师榜单,代理的中国法院首例适用外国法律审理外国公司的董事损害小股东权益纠纷案入选上海高院发布的《上海法院域外法查明典型案例》和威科先行"要案头条"。入选上海涉外法律人才库、上海市司法局鼎新法治人才库、上海国有企业改制法律顾问团,具有上市公司独立董事任职资格,系多家知名高校的兼职教授或兼职研究生导师及上海市商务委跨国经营人才培训班讲师。出版《私募股权投资基金风险防控操作实务》等16本投融资法律专著。了解更多

常见法律问题

如何认定虚假宣传行为?

虚假宣传的认定需基于客观事实与法律原则。核心在于经营者是否对其商品或服务的性能、功能、质量、销售状况、用户评价、曾获荣誉等作虚假或引人误解的商业宣传,欺骗或误导消费者。实务中,法院会综合宣传内容的具体表述、是否有充分证据支撑、是否导致相关公众产生错误认识等因素判断。例如,若宣传内容与事实不符且足以影响购买决策,可能构成虚假宣传。但若宣传内容有合理依据或属于艺术夸张,通常不认定为虚假。维权方需提供充分证据证明宣传内容虚假,而对方则可举证证明宣传的真实性。

竞争对手滥用投诉和诉讼有何法律后果?

滥用投诉或诉讼行为可能构成不正当竞争。根据反不正当竞争法原则,经营者不得以恶意投诉、虚假诉讼等方式干扰竞争对手的正常经营。具体后果包括:法院可驳回其全部诉讼请求;受害方有权反诉对方滥用诉权,要求赔偿因恶意诉讼产生的律师费、调查费、商誉损失等;行政机关若发现滥用投诉行为,可能对投诉人进行行政处罚。实务中,受害方需证明对方主观上具有恶意(如明知无事实依据仍提起诉讼)、客观上造成损害(如商誉受损、经营中断),并注意收集投诉记录、诉讼材料、对方商业背景等证据。

如何应对竞争对手的不正当竞争行为?

面对竞争对手的不正当竞争行为(如虚假宣传、恶意投诉、商业诋毁),企业应首先保持冷静,立即启动证据保全程序。建议通过公证方式对对方的宣传内容、投诉函件、网络截图等进行固定,必要时申请法院证据保全或调查令。其次,积极配合行政机关调查,客观陈述事实并提供反证。若对方提起诉讼,应围绕违法行为不成立、对方滥用权利等核心抗辩点,准备充分证据链。同时,可考虑反向提起不正当竞争诉讼,要求对方停止侵权、赔礼道歉、赔偿损失。实务中,还需注意诉讼时效、管辖权选择等程序问题,避免因程序瑕疵丧失胜诉权。

以上内容仅供参考,不构成法律意见。如需专业法律服务,请联系杨春宝一级律师:chambers.yang@dentons.cn

  • 本站声明:本站所载之法律论文、法律评论、案例、法律咨询等,除非另有注明,著作权人均为站长杨春宝高级律师本人。欢迎其他网站链接,但是,未经书面许可,不得擅自摘编、转载。引用及经许可转载时均应注明作者和出处"法律桥",并链接本站。本站网址:https://lawbridge.org/。
  •  
  •         本站所有内容(包括法律咨询、法律法规)仅供参考,不构成法律意见,本站不对资料的完整性和时效性负责。您在处理具体法律事务时,请洽询有资质的律师。本站将努力为广大网友提供更好的服务,但不对本站提供的任何免费服务作出正式的承诺。本站所载投稿文章,其言论不代表本站观点,如需使用,请与原作者联系,版权归原作者所有。

发表回复